Well, by not being congruent with the pheromone signature. A314 gives off a leader vibe - so people expect you to have your shit together and get things done properly. Example: people will start asking you for your input all the time, because they think you probably have an intersting opinion… If you go blank and don’t know what to say, you’re being incongruent. Subconciously (the mones) people will think you’re a boss man, but if they conciously can see you’re not acting like a high status man, they won’t believe you… In short: if you know your business and work hard, A314 can’t go wrong for you 
Another way of using it ‘incorrectly’ is when you wear too much of the stuff… You can scare the shit out of your co-workers and/or customers. Can be easily avoided by sweetspotting your dosage. Link.