Hi Aaron and welcome
Turn up the heat is a very powerful product, best used when you’ve had a date or 2 with somebody and you are ready to take things to the next level. If you overdose and use it around people that do not already feel comfortable with you, there is a chance they may be turned off.
It’s common for the most successful members here to use Ammo and/or the Instant range when initially attracting people and building comfort. When it’s time to lure somebody to the bedroom, well thats when Turn up the heat comes in handy.
Can you tell us a bit more about your personality and the results you want? This will qualify you for the gift cert that androtics kindly provides. 
If you have not already, do also have a good read of The Mens Guide