# How to PROPERLY make ICM (MX301)

**URL:** <https://pheromonetalk.com/t/how-to-properly-make-icm-mx301/42595>\
**Category:** Men's Pheromone Advice & Field Reports\
**Created:** [October 13, 2010, 5:52pm UTC](https://pheromonetalk.com/t/how-to-properly-make-icm-mx301/42595 "2010-10-13T17:52:45Z")\
**Posts on this page:** 1\
**Showing post:** 110

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**Author:** ![P51Mustang](https://sea2.discourse-cdn.com/flex016/user_avatar/pheromonetalk.com/p51mustang/32/1266_2.png) [@P51Mustang](https://pheromonetalk.com/u/P51Mustang)\
**Post date:** [November 30, 2010, 1:37pm UTC](https://pheromonetalk.com/t/how-to-properly-make-icm-mx301/42595/110 "2010-11-30T13:37:54Z")

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> [@phissith](#):
>
> Steve,
> 
> Can you tell me again why a widely successful mix like MX301 is outdated and no longer available. And that this forum want to push ahead with newer mixes?? What is the reason behind it is what I am asking. Seemed like a lot of people here love MX301 and I am as sure as hell want one after reading all this posts.
> 
> Okay let me reiterate the question, I am saying what’s trial and true shouldn’t be pull of the market, and that it being on the shelve does not prevent further research. So I just don’t understand AD approach on this. What ever happen to supply and demand?

> [@jackslater](#):
>
> I’d like to hear the answer to that; since I was wondering the same thing.
> 
> From a purely business stand point…these are possible scenarios…
> 
> -They are profiting more from selling the mones as separate items.  
> -They are overstocked on the putatives, and want to get rid of some stuff.  
> -They are still running field tests, and haven’t yet developed a name for it yet, or decided on whether or not it is worth adding to the line.  
> -They want to sell more of their current line, before introducing mx301.  
> -They have planned a release, but the release date won’t be until next year; reasons may vary.

There have been many posts here about the availability of molecules at AD’s disposal. Remember that they use top grade chemicals to synthesize the molecules and does not sacrifice on quality, they also deliver consistent doses and results from all their lines.

To do that they have chemists that synthesize these chemicals for them, however, with the US economy being the way it is, there have been rolling blackouts of certain chemicals.

We can guess why they won’t make it, or why they won’t mass produce it, but quite frankly, if AD can’t make it, or are saving the resources for something else, then let it be.

MX301 (ICM) was made by SteveO, whom if you read also is in development of V2. Do you think SteveO would have come up with a secondary version if he stopped researching and made things better just because he was satisfied with it? Probably not.

Look at also the costs. MX301 has about 5-6 molecules, with about 27mcg/spray (going with the old formula) of [pheromones](https://pheromonelabs.com/). That’s almost double the amount in most of the Instant Lines, and quadruple what is in AMMO. Realistically, some of these are probably more expensive than others so you’re looking at 100-125% more than what the consumer line is going for now.

Realistically, if people have a price issue with A314, and it works amazingly well in all facets, do you think people would spend about that much on a 30ml spray? Personally, I like MX301 and I would, but business wise, I highly doubt anyone new would do that.

Do I hope it comes back, yeah, I’m almost out. But there is a high probability that it won’t.

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