# Human Pheromone aims to reposition attraction brand

**URL:** <https://pheromonetalk.com/t/human-pheromone-aims-to-reposition-attraction-brand/5570>\
**Category:** Pheromone Theory & Molecules\
**Created:** [September 17, 2007, 1:40am UTC](https://pheromonetalk.com/t/human-pheromone-aims-to-reposition-attraction-brand/5570 "2007-09-17T01:40:36Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![jvkohl](https://sea2.discourse-cdn.com/flex016/user_avatar/pheromonetalk.com/jvkohl/32/1297_2.png) [@jvkohl](https://pheromonetalk.com/u/jvkohl)\
**Post date:** [September 17, 2007, 1:40am UTC](https://pheromonetalk.com/t/human-pheromone-aims-to-reposition-attraction-brand/5570/1 "2007-09-17T01:40:36Z")

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[Human Pheromone aims to reposition attraction brand](http://www.cosmeticsdesign.com/news/ng.asp?n=79769-human-pheremone-repositioning-pheremone-fragrance)

“The company already has established dedicated laboratories at the University of Utah, staffed by its own scientists who have been involved in the research of mood enhancing compounds for many years, and have published their results in peer-reviewed scientific journals.”

What does “reposition” mean in this context? Have they finally dropped the “proof of concept” approach that is based on a functional VNO? Have their scientists ever published anything that did not focus on the VNO? Is this what’s called “spin-doctoring”?

James V. Kohl  
`http://www.pheromones.com`