Hey guys,
This is the soon to be infamous (perhaps!) “Project UF” mix pack.
We were contacted by a long term user that seems to have a good business head on his shoulders. Usually we don’t accept outside projects as they’re too much of a drain on our resources (mental and fiscal), but he has prospective funding to perhaps launch a niche product on his own without depending on us for anything more than technical assistance.
This is also a unique circumstance since he wants precisely the type of product we really don’t want to market. Heavy androstenone, something almost too noticeable, almost too sexual.
Something we certainly have the pheromone palette to do, but aren’t really known for caring about. It’s not really our ultimate target. Yet honestly, a lot of guys want this. We’re just a bit reluctant to market any such things ourselves. We’ve never been a “sex shop” type of company, even though we have the raw tech to do it.
This is unique in that a small project size is OK by him. He agrees with us that you don’t want to pump too much androstenone into the world. Too much can make the world a very grumpy place, and besides – you would lose your “sexual edge” if too many people used it.
This will be no “Axe”. You will see no TV ads nor in store placement nor truly mass advertising. This will be a no compromise, price is no issue for quality type of secret weapon. Most of the buyers will probably be people from this forum that feel underserved by our softer approach to pheromone technology.
In this very rare case, a well funded, “down low” super sexy project from a well worn user is fine by us. The economy is also part of this decision. Maybe it can help us bootstrap ourselves to the next level, so we can afford to work on more projects we like a bit better (we are a bit hippyish over here!)
Sounds dope. It’s good to see that AD is not at all stuck in their ways (not implying that it ever appeared that way
) and has plenty of new innovations and ideas on the way.