# Scent Marketing

**URL:** <https://pheromonetalk.com/t/scent-marketing/2257>\
**Category:** Studies & Abstracts\
**Created:** [February 27, 2007, 8:40pm UTC](https://pheromonetalk.com/t/scent-marketing/2257 "2007-02-27T20:40:02Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![SteveO](https://avatars.discourse-cdn.com/v4/letter/s/87869e/32.png) [@SteveO](https://pheromonetalk.com/u/SteveO)\
**Post date:** [February 27, 2007, 8:40pm UTC](https://pheromonetalk.com/t/scent-marketing/2257/1 "2007-02-27T20:40:02Z")

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This is taken from Wired Magazine 15.03 page 38 JARGON WATCH

_n. A subgenre of “sensory branding,” it’s using smell to attract consumers. Omni Hotels, for instance, are perfumed with a mix of green tea and lemongrass._

I found this to be pretty interesting. Now if we can only convince Jasmin and MHarris to buy a hotel, bar, club I would so be there.

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**Author:** ![bmthint](https://sea2.discourse-cdn.com/flex016/user_avatar/pheromonetalk.com/bmthint/32/1283_2.png) [@bmthint](https://pheromonetalk.com/u/bmthint)\
**Post date:** [March 13, 2007, 3:31pm UTC](https://pheromonetalk.com/t/scent-marketing/2257/2 "2007-03-13T15:31:07Z")

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lol i dunno bout hotels, but i know that marketing the stuff works… i mean thats how i got tricked into buying pherlure :X