# sex and money linked **URL:** \ **Category:** Lounge\ **Created:** [May 19, 2008, 3:26pm UTC](https://pheromonetalk.com/t/sex-and-money-linked/12815 "2008-05-19T15:26:04Z")\ **Posts on this page:** 8\ **Page:** 1
**Author:** ![chads](https://avatars.discourse-cdn.com/v4/letter/c/2acd7d/32.png) [@chads](https://pheromonetalk.com/u/chads)\ **Post date:** [May 19, 2008, 3:26pm UTC](https://pheromonetalk.com/t/sex-and-money-linked/12815/1 "2008-05-19T15:26:04Z")
The biology linking sex and money 17/04/2008 4:15:00 PM By PAUL WELLS How testosterone affects financial results initializeArticleBodyFontSize() [http://images.sympatico.ca/content/feeds/images\_4\_rogers/no\_img\_default\_145.gif](http://images.sympatico.ca/content/feeds/images_4_rogers/no_img_default_145.gif) [http://partners.sympatico.msn.ca/content/channels/business/rogers\_logos/macleanslogo.jpg](http://partners.sympatico.msn.ca/content/channels/business/rogers_logos/macleanslogo.jpg) **More Links:** \
  • [Loblaw’s déjã vu](http://www.macleans.ca/business/companies/article.jsp?content=20080409_7865_7865)\
  • [Unravelling the mystery of the McRib](http://www.macleans.ca/business/companies/article.jsp?content=20080409_104093_104093)\
  • [Calling 911 on a big, racy retailer](http://www.macleans.ca/business/companies/article.jsp?content=20080402_108893_108893)\
  • [Subscribe to Maclean’s and get a bonus gift!](https://w1.buysub.com/servlet/OrdersGateway?cds_mag_code=MME)The financial business has long been noted for its testosterone-soaked atmosphere. Think of the trading floors where workplace banter resembles that of a locker room, or the culture among investment bankers who like to celebrate deals with steaks, scotch, cigars and nubile members of the fairer sex. Critics and participants alike have long put this down to the inevitable dynamics of highly competitive, male-dominated industries, where being a guy’s guy is both expected and richly rewarded. But new research out of Stanford University suggests there may be psychological and biological reasons for the macho culture. The researchers studied 15 heterosexual men at Stanford and examined their betting behaviour in a random chance game. The study found that men take more risks with their money after seeing an erotic photo of an attractive woman than they do after seeing a neutral image (like a stapler) or an image associated with fear and pain (like a photo of a snake). Using MRI scans, they also discovered the same parts of the brain are activated by sexual imagery and by financial risk-taking. The results, which appear in the current issue of the journal NeuroReport, shed light on the way that one of the brain’s pleasure centres forms an appetite for risk. The nucleus accumbens is a V-shaped cluster of neurons at the base of the brain, known to play a central role in our experience of pleasure from food, music, and humour. Now, it appears, sexual arousal and financial risk light up that part of the brain in very similar ways, and one may actually drive the other. (One presumes this might also explain why casinos favour sequined minidresses and plunging necklines for their cocktail waitresses.) Camelia Kuhnen, one of the researchers on the study and a finance professor at Northwestern University, thinks there are evolutionary reasons for this money/sex connection. Put simply, the boldest man gets the riches and the woman, and that equation may be hard-wired into male biology. ---
    **Author:** ![chads](https://avatars.discourse-cdn.com/v4/letter/c/2acd7d/32.png) [@chads](https://pheromonetalk.com/u/chads)\ **Post date:** [May 19, 2008, 3:28pm UTC](https://pheromonetalk.com/t/sex-and-money-linked/12815/2 "2008-05-19T15:28:18Z")
    Here is a address, the poet didn’t turn out too well. [The biology linking sex and money : Canada : News : Sympatico / MSN](http://news.sympatico.msn.ca/The+biology+linking+sex+and+money/Canada/ContentPosting_macleans.aspx?isfa=1&newsitemid=20080409_5132_5132&feedname=ROGERS-BUSINESS&show=False&number=0&showbyline=True&subtitle=&detect=&abc=abc&date=True) ---
    **Author:** ![smn1234](https://sea2.discourse-cdn.com/flex016/user_avatar/pheromonetalk.com/smn1234/32/2430_2.png) [@smn1234](https://pheromonetalk.com/u/smn1234)\ **Post date:** [May 20, 2008, 8:39pm UTC](https://pheromonetalk.com/t/sex-and-money-linked/12815/3 "2008-05-20T20:39:23Z")
    ummm… I think this knowledge has been around for a while lol ---
    **Author:** ![PheroQuirk](https://avatars.discourse-cdn.com/v4/letter/p/9e8a1a/32.png) [@PheroQuirk](https://pheromonetalk.com/u/PheroQuirk)\ **Post date:** [May 21, 2008, 12:25am UTC](https://pheromonetalk.com/t/sex-and-money-linked/12815/4 "2008-05-21T00:25:25Z")
    btw think it’s estrogen that leads to intrusive sexual thoughts. (it’s produced in men from testosterone. i believe small amounts helpful and required but various derangements of the body’s metabolism can push this out of line). ---
    **Author:** ![Daedelus76](https://avatars.discourse-cdn.com/v4/letter/d/eb8c5e/32.png) [@Daedelus76](https://pheromonetalk.com/u/Daedelus76)\ **Post date:** [May 21, 2008, 4:32pm UTC](https://pheromonetalk.com/t/sex-and-money-linked/12815/5 "2008-05-21T16:32:06Z")
    And even with all that testosterone, we still have the housing bubble and [Dot.com](http://Dot.com) boom. Markets aren’t perfect, even if they are run by men mostly. Maybe a few cautious women in the mix wouldn’t hurt. ---
    **Author:** ![chads](https://avatars.discourse-cdn.com/v4/letter/c/2acd7d/32.png) [@chads](https://pheromonetalk.com/u/chads)\ **Post date:** [May 21, 2008, 10:16pm UTC](https://pheromonetalk.com/t/sex-and-money-linked/12815/6 "2008-05-21T22:16:52Z")
    I think that is kinda the point. Men exposed to sex take greater financial risks. ---
    **Author:** ![PheroQuirk](https://avatars.discourse-cdn.com/v4/letter/p/9e8a1a/32.png) [@PheroQuirk](https://pheromonetalk.com/u/PheroQuirk)\ **Post date:** [May 21, 2008, 10:48pm UTC](https://pheromonetalk.com/t/sex-and-money-linked/12815/7 "2008-05-21T22:48:45Z")
    in response to stuff about various bubbles… > [@chads](#): > > I think that is kinda the point. Men exposed to sex take greater financial risks. on the other hand, who has the biggest influence about whether to and what kind of home to buy ? 😉 ---
    **Author:** ![chads](https://avatars.discourse-cdn.com/v4/letter/c/2acd7d/32.png) [@chads](https://pheromonetalk.com/u/chads)\ **Post date:** [May 22, 2008, 3:25am UTC](https://pheromonetalk.com/t/sex-and-money-linked/12815/8 "2008-05-22T03:25:50Z")
    Don’t know, probably equal between the two. I haven’t really checked out the specifics of the housing “bubble” but I have heard many if not most of the foreclosures were on speculators “flipping” houses. Easier to walk away from a house that you were trying to make some quick cash on than a home.