I’ve not used P74 or IO straight up yet. I’ve used CTTM2 (which has IO and IH in it). So, I can’t compare MX297 to them. The akuto scent is wonderfully paired with this MX package. I’ve been using it as a straight social and have found success with it. Some on here believe that 297 will make you beta, but hey, you can’t always be an alpha in every circle.