# What Entrepreneurs Can Learn From Androtics Direct... **URL:** \ **Category:** Lounge\ **Created:** [January 9, 2011, 8:46pm UTC](https://pheromonetalk.com/t/what-entrepreneurs-can-learn-from-androtics-direct/44499 "2011-01-09T20:46:18Z")\ **Posts on this page:** 4\ **Page:** 1
**Author:** ![rsbrauer](https://avatars.discourse-cdn.com/v4/letter/r/9f8e36/32.png) [@rsbrauer](https://pheromonetalk.com/u/rsbrauer)\ **Post date:** [January 9, 2011, 8:46pm UTC](https://pheromonetalk.com/t/what-entrepreneurs-can-learn-from-androtics-direct/44499/1 "2011-01-09T20:46:18Z")
Hey all, I’m a serial entrepreneur and I love learning about businesses, adding value to people’s lives, and growing companies ethically. My experience with Androtics Direct has been much more than transactional. The company actually taught and reinforced some of the key ideas about business, and financial success. I thought I’d share them with any fellow entrepreneurs or aspiring entrepreneurs. Here they are: 1. Androtics Direct has the highest quality product available on the market - and this fact is well known in the pheromone community. It is nearly impossible to succeed without over-delivering value to your customers or clients. 2. AD has build up a community in which they interact, share their own advice, listen to stories, and provide even more value. They act more like “business friends” than a faceless corporate company. They listen to advice, provide incredible support, have very fast shipping, and always include a personal touch with every order (in terms of a free gift and handwritten note). \*\*Side note: providing a free gift is more than just a nice touch. From a business perspective it encourages more contribution to the community and future purchases of the featured product. 3. AD lowers the risk of doing business with them by offering a $25 free gift card for introducing yourself on their forum. While I don’t know the cost of producing a bottle of [pheromones](https://a314.com/shop/) or the “lifetime value” of one customer - I’m sure that AD is making out like a bandit in terms of how often their customers repurchase the product. I’m _assuming_ that one customer is worth at least $200 per year in revenue. Also I’m guessing that AD loses money or breaks even on a $25 GC purchase because many people buy more than $25 worth of product initially. Even so, the MONEY IS ON THE BACKEND! The key is to lower the hurdle of doing business, offering a free or discounted trial of the product. Also, I read from somewhere on the forum that it costs AD approximately $48 in Google Adwords expenses to acquire a customer. This means that AD also MEASURES what they are doing, and understands that there is an allowable cost of acquiring a customer because of the BACKEND value of repurchases. Also, by giving the GC for an introduction on the forum AD is encouraging and setting the stage for future contributions to their forum (which will draw in more people from SEO and also create more community amongst existing users). 4. AD intelligently names many of their products after the desired BENEFITS that people are looking for. For example, “instant shine,” “turn up the heat,” “instant honesty,” “instant gentleman” etc. is 1000x more powerful than simply saying “pheromones,” or something like Pheromax. The name “Pheromax” is what is known as a FEATURE/ATTRIBUTE - since it implies that pheromones are included. Most people know what pheromones are and do (on a generic level) - but using the end user benefit is MUCH, MUCH more powerful (ex: “Instant honesty” - the ability to instantly have rapport and deep communication is the ultimate benefit that the customer wants). Also the usage of “instant” is quite powerful - since everyone wants (but usually won’t admit to themselves) instant results without hard work. I could go on and on… I love AD and I love businesses that care about their customers! Hopefully you guys got some value from this post. If you’re building a business - use Androtics Direct as a model. 🙂 ---
**Author:** ![rsbrauer](https://avatars.discourse-cdn.com/v4/letter/r/9f8e36/32.png) [@rsbrauer](https://pheromonetalk.com/u/rsbrauer)\ **Post date:** [January 9, 2011, 8:47pm UTC](https://pheromonetalk.com/t/what-entrepreneurs-can-learn-from-androtics-direct/44499/2 "2011-01-09T20:47:56Z")
I forgot to mention that AD also gives points for discounts on future purchases and gives points for referring friends. In other words they create a loyalty program and referral program that encourage more purchases in the future. ---
**Author:** ![SteveO](https://avatars.discourse-cdn.com/v4/letter/s/87869e/32.png) [@SteveO](https://pheromonetalk.com/u/SteveO)\ **Post date:** [January 9, 2011, 8:52pm UTC](https://pheromonetalk.com/t/what-entrepreneurs-can-learn-from-androtics-direct/44499/3 "2011-01-09T20:52:48Z")
I moved this to the lounge to better serve the community 🙂 ---
**Author:** ![rsbrauer](https://avatars.discourse-cdn.com/v4/letter/r/9f8e36/32.png) [@rsbrauer](https://pheromonetalk.com/u/rsbrauer)\ **Post date:** [January 9, 2011, 8:53pm UTC](https://pheromonetalk.com/t/what-entrepreneurs-can-learn-from-androtics-direct/44499/4 "2011-01-09T20:53:12Z")
Cool, anywhere that it can be of value!