# What should the NEW AMMO scent be? **URL:** \ **Category:** Men's Pheromone Advice & Field Reports\ **Created:** [January 7, 2010, 10:44pm UTC](https://pheromonetalk.com/t/what-should-the-new-ammo-scent-be/189941 "2010-01-07T22:44:48Z")\ **Posts on this page:** 1\ **Showing post:** 44
**Author:** ![Jasmin](https://sea2.discourse-cdn.com/flex016/user_avatar/pheromonetalk.com/jasmin/32/287_2.png) [@Jasmin](https://pheromonetalk.com/u/Jasmin)\ **Post date:** [February 10, 2010, 9:45am UTC](https://pheromonetalk.com/t/what-should-the-new-ammo-scent-be/189941/44 "2010-02-10T09:45:30Z")
Ammo Release Update. Ahoy, folks! This post begs the question, “What will the new Ammo scent be?” Wellp, I’m here to answer! The default Ammo scent will be FF21. If you order Ammo right now, from [this link](https://a314.com/product/ammo/), you will be shipped Ammo, version 1.0, scented with FF21. Now, I know. That poll result there says a 78%-odd pro-FF22. And so does [this post.](https://pheromonetalk.com/t/your-feedback-on-ff20-ff21-ff22/189917) But here, before you diehard FF22 fanatics start flinging your empty cobalt bottles at my head, I want to let you in on some behind the scenes work we conducted here before coming to this conclusion, so you guys can get an inside look at how the cogs turn in our heads to _come_ to this conclusion. Back here at Androtics Central, we weren’t just being rebellious teenagers for the sake of rebellion. We _REALLY_ poured over and picked apart the feedback with fine little tweezers, and had _hours_ of discussions based on what users _ACTUALLY_ were communicating to us in their reports (not just what was clicked in the radio boxes at each poll juncture — that would be too “easy”… and the conclusion just wouldn’t be _right_, you know?). Some of these discussions is captured in the attached pdf report, and a lot of it was discussed verbally. We weighted a lot of our decision on the EARLY November feedback, from your very first impressions of the FF20-22 fragrances, so we could get a great glimpse of the very initial impact they had. We found later feedback not nearly as powerful as the very first impressions. The information was purer. More.. raw. It just didn’t include any edited memories. We were as close to a “fresh, newbie perspective” as we could possibly get. And that’s _important_! Newbies are Ammo’s target market! We captured a really clear idea of what to do, just by reading between the lines. We also wore the different frags, and conducted extensive, crazy scent/sillage tests, so our decisions were grounded in complete and total REALITY. **The Design Intent behind Ammo:** Ammo is a **mass** market, easy to spray product intended for the American audience. It’s not a niche product. Ammo is here to provide The Normal Everyguy with a very easy, _classy_ experience, a higher experience than they could _ever_ get at a drug store or Sephora. It’s meant to be a spray-and-go product. Easy. Young. Fresh, CLEAN, and attractive. _Easy to wear_ is the most important. Great diffusion power is very VERY important. (And, FF21 completely takes the cake on that one. One spritz in my house has hours - sometimes days - of lasting power.) It’s a very classy product… but not TOO classy that the Everyguy is scared away by its complexity or overdesignedness. No “10 sprays of wha? Where? Whaa??? Cover cologne? I just wanted to spray on the product and have it work… WAAAAA!!” A simple, “2-3 Sprays and you’re good to go, dude!” will do. We put a LOT of thinking into the product so they wouldn’t have to… so it can be easy for them to use, while at the same time giving them some great results. We want them to see results without too much difficulty, and they smell normal, extremely clean and fresh, but not so “different” that they get weird looks or comments from their friends. Apples are classy. They are overdesigned, they are overthought, they are thoughtfully produced, all the while being wholly easy to use (bless you, Mac OSx). But, even though completely snobbishly designed, those wonderful little MacBooks are still intended for the Normal American, College-Faring Joes out there. Apple is giving them something BETTER than what they want or expect, before they’re savvy to what they want or expect. You wouldn’t see Apple just going with the popular flow on _anything_. I mean, seasoned cnet reviewers seriously thought the iPhone would flop because it didn’t have a keyboard, and that was _preposterous_. No smartphone would _ever_ not have a keyboard. But there are now hundreds of millions more iPhones now in use than any of the other “Smartphones”. Screw the flow. Design something people WILL LOVE. That sort of design intent gives me the chills. High design, democratized. Those lucky Everyguys! On the other hand, FF22 is… _niche-y_. I love it. I huff it. But… I’m a little of a “scent-snob”. And hey, cool! FF22 is a _hit_ amongst people who are scent snobs, Europeans with more diverse tastes, and people who are more in the “know” about fragrances. A lot of you guys, fall into the latter category (scent snobs, Europeans with more diverse tastes, and people who are more in the know about fragrances). Totally cool. _It’s why we love you_. And THANK you for participating! The kicker, though… is that The Normal Everyguy ISN’T as vocal and community oriented as you guys… He wants to smell good. He wants to smell good and attract people NOW. So that means we have to read between the lines to make sure we’re hitting the target and we’re making things appropriate for the Ammo market. 🙂 Bearing the design philosophy of Ammo in mind (high design, democratized for Normal American Joe), is FF21 great? Yeah! It smells like a slightly higher end generic Cool Water-ish scent–close to Green Irish Tweed. Soapy, green, intense, clean. Good! And physically, it FILLS the room with a pheromone-enhanced scent trail that leads straight back to YOU, the wearer. Which is just about the level we want it. Cool. Design intent, check. It’s simple, it’s hyper diffusive, and it gets its job done. FF22? (And 20 too, for that matter) A little… _hoity toity_. Of COURSE you guys dig it – you’re classy people. We’re classy people. We have the taste to know it’s special, and why it’s special. Why are we calling the FF22 Ammo the “[World Edition](https://a314.com/product-category/scented/world-edition/)”? Because the folks out there in the international theatre have a more diverse palate, and dig classy stuff, wayyyy more than your normal American Joe off the street could. --- _[View the full topic](https://pheromonetalk.com/t/what-should-the-new-ammo-scent-be/189941)._