IFM is comforting and puts women in a better mood. Its easiest to see when you around a bitchy women because of the dramtic change in behavior.
It also helps ease people into uncomfortable situations as displayed in this post… He needed to see it to believe it to LOL
I think starting with AMMO and Ishine is a good choice, if you have the money throw in a bottle of IFM to. 
Tisha