Hello Blake & nice to have you as a member of Pherotalk 
Good of you to help your friend in his game with the ladies
Ok for his situation i will suggest my recommendation AMMO(Regular strength will do for him as you told his age there) + Instant Shine + Instant Openness (get 2X for the Instants if possible) but i leave it to you to decide there for your friend. Here is a link to AMMO & the instants as well as other pheros here> mens pheromone guide (Mens Pheromone Guide revised 6/15)
And if you are on a budget, try getting the togos as they are cheaper & easier to carry around See you