Is IO for men the same as the IO for woman? Idk Im all confusing myself again.
What about the Instant Honesties m and f? What’s the difference?
Thanks in advance.
There’s no difference, they are unisex 
I think it was Steve who said they had to put “for men” on the mens products or guys wont buy them 
I’m not exactly sure, but I think they might be. I know that in the women’s products in the store, the Instant Shine says “for men” but I was assured that it was the same product when I called to find out.
Yes, Instant Shine, Instant Openness and Instant Honesty are all unisex, there is no difference between the ones sold on the men’s side of the store vs the women’s side.
For IFM, there are 2 versions, men’s and a women’s.
Yes. This is exactly right. Guys wouldn’t buy this product if it didn’t say “for Men” 
. It has the same scent and same pheromones, just different name.
Diane