Just curious, was looking through the MX series, and did a double take because I noticed that MX230 is $199 for a travel size?!?! I realize that research=small quantities=high cost of production but wow! Is it based on a really hard to manufacture pheromone?
Forum members that make regular reports often get discounts on things like that, but the answer to your question is a resounding yes. Some of the products are very expensive to make and Androtics sells much of the experimental stuff at a loss in return for feedback. You are on the cutting edge!
But is there any idea as to what the high-dollar ingredient is?
Except for the molecules that were widely used as pheromones before Androtics went into business , they only identify them by their internal “T” or “P” system. The competition reads the forum. 
Sometimes Jasmin or Steve let slip what some of the pheromones in the MX’s are. Sometimes astute users make good guesses. You can try searching MX230 and see what kind of guesses there are. I’ve never personally tried 230 so I can’t help you there. 
I suppose in theory it could also be something that isn’t offered as a “P” or “T”.