p98.... wth

Can someone tell me why p98 costs $500? was that a typo… or is it rare or something?

~Haz~

On the bottom of the page it explains that it has restricted access and to call and get authorization before ordering.
So my guess would be Androtics wants a firm commitment from a pheromone conversant person to report their findings before they let them purchase it (probably at less then $500).