The most accurate words we could come up with are “Drive”, “Intensfier” and “Amp” (ala Instant Drive or Amplifier). These words seem to accurately cover the gamut of effects seen. P79 seems to be a general amplification pheromone, with no particular direction of it’s own.
To illustrate: When people are in a sex mood, it increases sex drive; those who are in a work mood get their work drive increased. The downside is that when people are irritated – they get that amped up, too.
The best phrase is probably something like “Do It Juice”, but I feel that the best accurate, yet catchy phrase is yet to be determined. (some of the ladies call P79 the “Get sh*t done” pheromone … but that’s not PG enough!)
Sooo…
What do you call it?
Here’s the challenge:
If you can think of anything better, let us know! Accuracy is the first priority, and catchiness/memorability is second. (i.e., avoid calling it something it isn’t, just because it “sounds good”)
If we use your recommended word or catchy phrase in a product name that features this pheromone, we’ll give you a $50 gift cert. (and lots of other nice goodies)