I couldn’t find anything on this. I received a TO GO tube of Instant Shine in my package yesterday (along with the rest of my goodies = all the Halloween loot I need!). The cylinder TO GO bottle says on it that it’s Instant Shine v1.1. Is this brand new? Anyone else have it?
The 1.1 just refers to the latest release number.
I have several different bottles of ISexi/W with various version numbers, but unless something is actually officially announced in the store forum, it generally means it’s just the same product as before, but the latest release of it.
Ail 
I know with all the other products that have different versions (Ammunition, Turn Up the Heat), each version is slightly different. So I don’t understand why they would change the version if the product is exactly the same 
Because no matter how good something is, it could always be better (or worse for that matter). Even minute differences in a mixes formulation can change things up in a distinct way. Personally, I like the fact that AR is constantly looking to improve their existing lines. As pheromone users, we kinda obsess over tinkering with all these nuances to find the optimal mix…its good to see a pheromone company adopting the same philosophy. They could just as easily have stuck with the same re-hashed products time and time again and people would still buy from them. From what I can tell though, AR is a far more progressivist type of company than most other pheromanufacturers and/or retailers. Which is a very good think IMO.