I recently heard something (I think on NPR) that scent has an unconscious effect on our on psychology. If we smell good, and we know that we do, we act more confident, “sexy,” and assured of ourselves.
On the other hand, when we smell bad or neutral - we are more self conscious.
I know AD sells fragrance found in the pheromone sprays. What I’m interested in is…
Doing a double blind test with one group wearing pheromones and the other group wearing the equivalent scent (without pheromones).
Has anyone heard of anything like this being done?
