P74 - Rules of Engagement

Guys and Gals;

What is the ideal occassion for P74? Work, Party, family gathering etc…
What is acceptable dosage (I know everyone has different threshold 'n stuff)? but I am looking for the dosage information that made difference in your P74 Experience.

Ciao

Also how long does the application last?

Party, family gathering etc. Any casual social setting with a lot of people.