This is taken from Wired Magazine 15.03 page 38 JARGON WATCH
n. A subgenre of “sensory branding,” it’s using smell to attract consumers. Omni Hotels, for instance, are perfumed with a mix of green tea and lemongrass.
I found this to be pretty interesting. Now if we can only convince Jasmin and MHarris to buy a hotel, bar, club I would so be there.