This large amounts are mainly from the forum posts.
A first time customer comes and what does he sees?:
“I got a great hit from MX1000” (for example)
and he orders it without knowing what it does actually.
Suggestion:
I would suggest to make a new private forum(something like A314 Insider’s Club)
where people with exp. will post there about the putatives and custom mixes.
This way the new ones wont read the results from them.