The Century Of The Self - Part 1 of 4 - By Adam Curtis - 58 min
http://www.bbc.co.uk/bbcfour/documentaries/features/century_of_the_self_episode_1.shtml
“This series is about how those in power have used Freud’s theories to try and control the dangerous crowd in an age of mass democracy.” - Adam Curtis
“In Episode 4 the main characters are Philip Gould and Matthew Freud, the great grandson of Sigmund, a PR consultant. They were part of the efforts during the nineties to bring the Democrats in the US and New Labour in the United Kingdom back into power. Adam Curtis explores the psychological methods they now massively introduced into politics. He also argues that the eventual outcome strongly resembles Edward Bernays vision for the “Democracity” during the 1939 New York World’s Fair.”