Yeah, but
A. What’s not sexual about other pheromones? Since more than 50% of all behaviours are driven by the subtext of sexual reproduction, then everything is in some way sexual.
Androstenol can be sexual, as can P74, P83, etc.
B. What’s so common about ovulation? The entire population of women only experiences it every 1 out of every 31 days. The other 30 days, we won’t necessarily like it.
Nothing wrong with a well planned -none product, I think. Especially if named as close as 100% accurately as you can name them, like Turn Up The Heat, Instant Jerk, and PheroBomb, all of which accurately describe the effects.
However, should any of those products be daily wear for most people, in most contexts? No. Probaby not.
And if people wore any of them as much as they wore Axe, we’d be as guilty of a form of pollution – emotional pollution – as Exxon was with the Valdez disaster.
I didn’t say -none wouldn’t be used, rather it would be used responsibly, and owuldn’t be the HIGHLIGHT of a mainstream consumer product.
Again, think of Axe as a strong -none product. Maybe Instant Jerk strength, or stronger.
You don’t see anything wrong with that?
Yes, we are a little more moderate in our approach. We do see a use for androstenone, and have simply been figuring out how to integrate it into an approach strategy.
Mostly, we’ve been running scenarious.
Obviously if we used certain formulations, we could more easily have a “hit” on our hands, because the pheromonal “hits” would be so strong & obvious that almost any guy could notice.
However, we run risk scenarios, and see what the ultimate impact of that would be. Experimentation HERE aside (which is safe from our “safety” issues), we design our products and projects to be a “win” for as many parties as possible.
Although it’ll probably never occur… as an exercise with high contrast, we look to ourselves, and say “If 1 out of every 5 people you met were wearing a pheromone product, would you rather it be Liquid Sunshine or Instant Jerk?”
It’s always Liquid Sunshine. Even the guy running the scenario pick Liquid Sunshine.
I mean, seriously, imagine if Opera ever called, and I was on her show. Which formula would you want me talking about on there?
Run the scenario. It’s like a Choose Your Own Adventure book. Based on your choices, you’ll get a darker or brighter emotional result.
Think of it like dumping stuff in a river. What would you want to dump in a river?