I consider Primal Instinct for Women a purely social mix, and not a very strong one - it has a lot of alpha androstenol but the oil base damps it down a LOT by slowing diffusion. The cops are truly not noticeable, and - as far as smell goes - neither is the androstenol! This is one of those pheromone products with no smell; that alone makes me dubious about its relative effectiveness. I don’t buy VNO model of pheromone activity in humans.
I’ve heard that Primal for Men has quite the 'none kick, though.