I feel that IShine has particular uses. IMO, it is a phero that leans towards the feminine side. Wear too much of it and guys look surprised because they strangely seem to want to come closer to you. Therefore they prefer to run away or simply ignore you (for me it is 8x or higher).
On the other hand, high doses of IShine make girls extremely comfortable being around you and has a mild sexually suggestive effect (for shy girls and ones who prefer sensitive men). On its own it doesnt do much to get you noticed. However a couple of sprays enhances most mixes.