My perception is that it takes others view you as “cool”. That’s the simple version.
When I first used it, it also made me much chattier and more socially forward. I felt “disinhibited”, like it had many of the positives of a good drink. In closed spaces, I notice something else, it makes me sort of tired and relaxed. Sometimes too relaxed in a really small space like my car. Even though I view it as sort of the “cool” pheromone, it may achieve that by being a a selective relaxant or disinhibitor.
Thinking a litle more about this… It’s definitely a “mellow” cool, not a “this guy is going to take me on his motorcycle at 180mph” danger type of cool, if that makes sense.
It’s laid back, and it may be attractive for that reason. People are stressed out a lot in their lives, and they don’t need friends or lovers who are going to add to that.