The makers of pherlure probably know that they can’t rely on repeat purchases (because their products don’t produce pheromone results)…I too am betting that they have a high level of returns. This is likely why it seems they spend more time (and money) marketing pherlure, than actually improving on the formula, or putting any type of effort to retain their customers.
With most business models its well understood that the cost of acquiring new customers is far greater than the cost of retaining existing ones. The one instance where this doesn’t apply is when the product and/or service being offered doesn’t warrant repeat purchases. In this case, its usually more profitable to focus on marketing to new customers.
Androtics and LS, on the other hand, are very good at making efforts to retain their customers. Androtics definitely goes out of their way to both please their frequent customers, and to constantly build upon the quality of their product offerings.
