The worst marketing message ever ?

oh my…

Jimi Heselden, Owner Of Segway Inc., Dies In Segway Accident

Reminds me of what happened with Dr Atkins a few years ago.

Or Jim Fixx :open_mouth:

What that he slipped on some ice in front of his house and died of traumatic brain injury?

i knew him personally… It was a really bad April that year (weather-wise) and the streets of NYC were covered in slush and ice continually. He slipped while walking to his office and fell backwards, hitting the back of his head on a cement step. It was horrible to have happened to such a great guy.