Anyway, the formulas we’ve been trying for a mass market Ammo are “green” in a way. i.e., we’ve been thinking about what we call the “Emotiuonal Environment” and “Emotional Pollution”.
We’ve been thinking a lot about this.
We feel that a strong, inexpensive androstenone based product would lead to more “Emotional Pollution” in the world. Sure, it’d provide some strong proof about pheromones, but would it be a good idea to make such a product popular? I don’t think so.
That’s why, if we must include a “proof of pheromones” type product that provides beat you over the head type results, we’re going to make it super small, and overly expensive for the mass market to re-order. (and no, I don’t consider people who regularly participate on this forum to really be part of the “mass market”… you’re anything but!)
Sure, something overjuiced with androstenone might be good for a kind of immediate proof, but if it flowed like liquor did on a Friday night, well… that’s not the kind of world we want to live in. It’s already stressful enough to go out on a Friday. We don’t need buckets more -none wafting through the air!
On the other hand, if you have a product that makes people brighter, happier and cheerier, in general, then you’re actually making the world better with each and every sale. This is the opposite of something like Coca-Cola, which tastes good to many people, but kills them and puts a burden on society at least a little with each and every sale.
So the primary effects we plan are good, and so are the side effects… including the side effects in the world around them. This is how nature itself designs things. You eat something nourishing, but in doing so, you also spread the seeds for further renewal and good.
Nature thinks about the whole system of life… how to make things good for everyone and everything involved.
This is responsible thinking, and a key part of why we’re not in any rush to do things wrong.
It’s also why we’re in no rush to take outside money with strings attached. Angel investment, going public, etc. That’s just asking to be pushed around by investors who only think of money and have overall sense of responsibility.
We’re a bunch of touchy feely pansies compared to cut throat people who can only think about money. Money is not our god. Quality of life for people at large is. That’s our ultimate product. And like everything we do, we’re doing our very best to do this right. As right as we can!