Very beneficial to some businesses, but it’s tough to talk them into it if you use the words “pheromones”.
Then the proprietors thoughts all turn to sex, and they think it’s only appropriate when they have singles shop or are dining or what have you. (Some stores are aware of their “singles crowd” – Blockbuster has experimented with playing certain romantic music and releasing sensual scents during the hours when singles shops)
Unfortunately, it’s better to frame it as something other than pheromones. Even aromatherapy.
I think mention of “pheromones” is what killed off Enhanced Air Technologies, which was marketing pheromone diffusion systems to casinos and other establishments.
That reminds me…
You should see how many sales trainers ask us about dating when we approach them about trying A314. Even “celebrity sales trainers” (ones that have written books or are otherwise well known) start telling us how they’d love to get more gates, get married, etc. People you’d think would have enough of a vested interested in their topic to take a minute to discover that pheromones are excellent general persuasion tools, not just dating and sex aids.
Heh. Good one. (funny AND a good idea)