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Note: not every man is looking for a supermodel. But every man wants a wife who doesn’t look a certain way or set of ways. (When I was single I didn’t want women who wore Prada.) Posting the photo signals to some men that “you look right” to them, and again increases the chance they will write.
After that, the rest of the ad should be accurate, signal high intelligence in fairly straightforward fashion, but otherwise be bland. You can say one or two idiosyncratic things, perhaps to attract a few ardent admirers, but they should not be too edgy or scare anyone off.
Don’t let men rule themselves out because of fears which may or may not be valid. If a smart searching man likes how you look, and sees you are smart, he will write to you.
Note that the male audience is error-prone and self-deceiving, so the self-description should involve some ambiguity rather than a perfect description of self. The woman cannot trust the men to do the proper ex ante sorting. Had I known I wanted a Russian Jewish-Armenian lawyer and former linguist with not exactly my political views?
BUT: What if the advertising woman self-deceives about a good partner more than the eligible men do? In that case the woman might want to be very specific about what she is like. The number of respondees goes down and the woman hopes that the right man will see through her character and choose her.