Ok, tough situation. What is he like now? What are his personality traits? What attitude does he normally show when around you and others?
Someone who wants to have a leader role around others needs to look into himself. I’ve gone through this process of understanding myself BEFORE I can project an ‘Alpha’ male role to others. In myself, and suspect in others, it’s still a work in progress as negative self sabotage is never far.
First off, you do have to assume your ‘role’. If he DOES NOT, then, whatever mone he sprays on, A314, AMMO, IG, IShine, etc will have the strength of its effects diminished to eliminated. The mones will highlight, amplify, the wearer of the mone.
When coming into a room, if he’s looking around to orbit around a ‘leader’, sticking to polite convo’s and safe humor, he’ll be cataloged as a follower. Now, if he does mentally assume his ‘role’ as an alpha and naturally expect others to follow him and show Him Respect. Being unsure, like unsure on what to say, fear of rejections, fear of failure, is evident, etc. will be contrary to his ‘role’. Rather, showing a calm confidence in his walk, gaze, and conversation and being ready to admit an error and laugh at himself, will be something that MUST come from him. Being ready with an honest, friendly, smile is ALWAYS positive. It takes EFFORT to do this, so that, with time, it will be EFFORTLESS.
Taking the lead in decision making, offering options DIRECTLY, without the fear of being rejected is one important aspect to continue with the ‘role’ of a leader.
As an example, if I say to my group: Hey, guys, let’s finish off our drinks here and go somewhere else. Let’s go to X club instead? I want to check out their awesome dj!
As opposed, to, say: You know what? I’m bored here. How about you guys? - Then, hope someone else will take the lead and make a suggestion.
The mones I alluded to will help out in a boost in self confidence. The only way that’ll be permanent is to be mindful of it’s effects and build on it with actions.