Heh… don’t get me started on social masochism…
All ye Playas must know the basic point: there is “the game”… as in a rather narrow focus subculture doing its best with an fairly limited theoretical toolset… and then there is The Game… the big time, megabucks, play for keeps Great Kahuna game… annnd, if you want to score off the Real Game, in this day and age, you have to know psychodynamics backwards… kid you not, Roscoe… mmmmm… you’ll notice that the business book sections don’t go into psychodynamics ? It’s not like this stuff isn’t well known and utterly essential to high level success, it’s more like it is too important a subject to speak freely about among the SheepFolk…
You can’t consider a marketing campaign, product development, making a movie or televsion programming, politics, opening a restaurant franchise, getting over on the collective of humanity in any way, shape or form without a highly refined knowledge of personality structure and psychodynamic function… why izzat ? Because, mon grasshopper, those with billions who have an abiding desire to turn them into deca-billions or centi-billions KNOW… the money is in reflexive, unconscious responses to carefully shaped stimuli… the money is NOT in rational argumentation as to why you should compare nutritional content statements about the level of reprocessed beef tallow in that yummy pizza crust… 
Like, you think any emotionally activating, emotionally charged television show is that way by accident ? You think Fox News hasn’t studied PPD (paranoid personality disorder) and the Authoritarian Personality style under the equivalent or an electron microscope ?.. and every tiny tweak, every nuance they can play around with is inteneded, on multiple levels, to be emotionally triggering to every unconscious hot button these personality styles are encrusted with ?
Not to single out such fine minds as those responsible for Fox programming, as just about everything you see, hear, or read is made with a particular “psychographic” in mind, hopefully one with a lot of spending power…
See… this is how the Big Time Game works, to play whole segments of the population while convincing them that they are thinking for themselves… “we report, you decide”… uhhhh, sure… 
Or, take the mushrooming of that magnificent expression of the aesthetic imagination… Reality Television… oh my, what might this be all about ? Narcissistic Personality Disorder anyone ? With a nice dollop of Oral Fixation… always eating, drinking, thrilling hoedowns of oral expulsive name callings then shniffling off to whine about it on the cell phone which is suspiciously shaped like a candy bar or a cute little turd (which brings us to another set of developmental issues)… heavens… this Narcissism has taken on a life of its own, people who will do just about fucking anything to be noticed for their ability to eat vermin… ah yes, eating vermin, well, there’s the Oral part surfacing again…